Wednesday, February 27, 2008

LISSA'S: Secret's Wal-Mart Didn't Want You To Know

I am sitting here watching the news, and following the war on the High Definition players. Everyone made such a big deal when Wal-Mart followed suit and dumped HD-DVD. Everyone cheered and bellowed as the war was finally won. Wal-Mart made the deciding factor in the war. But what people haven't realized was a smaller fight that happened just before Christmas. Toshiba, who makes the HD-DVD players was going to have an "all-out" fight with BluRay over the Christmas selling season. They reduced the cost of their HD-DVD players down to under $200. Wal-Mart started carrying the Toshiba players trying to help them. But, when approached by a company Wal-mart already carried, Aventura, who wanted to bring Wal-Mart a BluRay DVD player for under $200, they denied them. They told Aventura that the future was in HD-DVD, and they didn't think anyone would want a BluRay player.

Less than four months later, Wal-Mart drops HD-DVD and Toshiba, saying BluRay is the future. They didn't want you knowing that they were attempting to stack the deck in favor of HD-DVD, but it didn't work.

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